UPDATED 8/29/10

-We are so excited to tell you that the 2011 Prom Collections are the best we have ever seen. The styles range from sultry cut outs to little pocket minis. We will start posting the styles in the next few week, so keep checking back.

UPDATED 8/27/10

-We are headed to Atlanta to preview the all new 2011 Prom Collections plus Fall and Holiday fashions. Keep checking back to see a little preview of whats to come.

UPDATED 8/13/10

-Market dates are set for the last week of August. We will preview and purchase our 2011 Prom/Social Occasion inventory from more than 30 designers. We are excited to see all the new great styles. Keep checking the site for updates and new products.

We strive to bring you the absolute best selections available anywhere.

UPDATED 6/30/10

-Great New Fall Collections are now out. Take a look through the site under our Shop by Category Section. Sherri Hill, Faviana and Jasz Couture have some amazing short dresses that are great for your summer fun, fall dances and homecoming events.

UPDATED 2/12/10

-Sherri Hill styles 1002 and 2226 (Super Hot Gowns) are now in stock for immediate shipping. Order your today.

UPDATED 1/22/10

-Just Announced! We will be carrying the following celebrity gowns from the 2010 Golden Globe awards that aired last Sunday. - Lea Michele - Courtney Cox - Fergie These gowns will be up on the site within the next week and available for pre-order with an anticipated delivery date of mid-April.

UPDATED 12/18/09

-Get Ready for Prom 2010. The official kickoff is January 4th. We are so excited to offer more than 20 top name designers this season. We have hundreds of gowns already in stock and more to come. Shop early for the best selection.

UPDATED 11/1/09

-We have been working around the clock publishing our 2010 prom collections. Many are already available and many are still to come.

Check out the latest under Prom 2010 and keep checking back for further updates.

UPDATED 9/23/09

-Jovani Prom 2010 is now up on the site and available for purcahse. Check it out under the Shop by Designer Category - Jovani.

We are working on the Jasz Couture Collection, which should be complete in the next few days.

UPDATED 8/26/09

-We just returned from Altanta after previewing the 2010 Prom Collections. One Word - HOT.... This year is going to Rock with watercolors, prints, short styles and handpainted silks. Get Ready Ladies - it's coming soon. Keep checking back. We will have the introduction to Prom 2010 on our homepage in a few months. Bye for now.

UPDATED 6/15/09

-Congratulations to Dawn Williams of Anchorage, AK. She was our winner for the June 15th Free Dress Giveaway.

UPDATED 4/15/09

-Paula Abdul wore BG Haute style B22001 on American Idol April 14th. Get the exact gown here http://www.onlineformals.com/product/BGHAUTE-B22001/BG_Haute_2009_Prom_Dress.html

UPDATED 4/1/09

-First we wanted to remind everybody that our Live Facebook Fan - Win A Dress Promotion is scheduled for 6:00 tonight. Check out our facebook fan page for the results.

-Flirt had sold out UPDATED 2/24/09

-OSCAR GOWNS COMING SOON. We will be carrying the following gowns worn by Kate Winslet, Angelina Jolie, Sarah Jessica Parker, Natalite Portman and Viola Davis at the 2009 Academy Awards.

They will be posted on our celebrity section
http://www.onlineformals.com/category/shop_by_category.celebrity_gowns/ within the next few days and be available for pre-order. First delivery is late April.

UPDATED 2/20/09

-Make sure to watch the Oscars this Sunday- February 22nd.
Our favorite manufacturers will be making replica gowns of the hottest styles worn on the Red Carpet.
We will have these posted on our site days after the big night for pre-order.
Keep checking back.

UPDATED 1/4/09

-PROM 2009 IS HERE... We are ready for a great prom season. We have hundreds of gowns already in stock and more are arriving daily. We offer the BEST Customer Service, Selection and Price. We are open around the clock and ship world wide. Shop Early to ensure you get the gown you want before its sold out.